Na jugoistoku Slovenije, između reka Krke i Kupe, nalaze se Dolenjska i Bela krajina. To su krajevi vinorodnih brežuljaka, prostranih šuma, srednjovekovnih zamkova i termalnih izvora, gde bogato nasleđe ide ruku pod ruku sa tehnološkim razvojem i ekonomskim uspehom.
Hidden in a forest not far from Ljubljana, the cave of Županova jama (Mayor's Cave) is the largest show cave in central Slovenia. Shaped by the waters of the Dolenjska karst over millions of years, this natural wonder can now be admired up close by visitors. This year marks the one hundredth anniversary of the discovery of this underground gem, and many fascinating stories are tied to it.
At the Plenary day of the Slovenian Tourism Days 2025, held on 11 November at Brdo pri Kranju, around 300 representatives of Slovenia’s tourism sector gathered. The discussions centred on the strength and significance of the national brand I feel Slovenia, which for eighteen years has successfully enhanced the visibility of our country around the world.
Slovenia is a country of diverse landscapes and seasons. In winter, you can ski on the snow-capped peaks of the Alps, while in summer you can cool off in the warm waters of the Mediterranean Sea. The rest of the year, you can enjoy picturesque towns, interesting museums, thermal spas, lively festivals, local cuisine and numerous outdoor activities. So, when is the best time to visit Slovenia? It depends on what you want to do!
A refreshing dip in a lake, a river or the sea? In a water paradise such as Slovenia, the choice is anything but easy. Swimming in the emerald waters of Lake Bled, while enjoying a magnificent view of the island with a church, is an unforgettable experience. Just as relaxing is drifting with the gentle flow of the Kolpa river while taking in the stunning landscape of Bela krajina. A dip in the crystal-clear Adriatic Sea leaves salt in your hair and memories that smell like summer long after the days begin to shorten.
In Marbach, Baden-Württemberg, near Stuttgart, Slovenia is this year's Guest of Honour at three horse parade events. In addition to the Lipizzaner parade, the Slovenian Tourist Board and its representative office in Germany are taking part by branding the entire racecourse, with a presentation stand rounding off the showcase of the Carinthian region's suppliers and performances by several Slovenian folklore groups.
The panel on tourism, The Power of Data in Tourism Today and Tomorrow, which took place in the framework of the 19th International Conference Bled Strategic Forum, has successfully concluded in Bled. Organised by the Slovenian Tourist Board in cooperation with the Ministry of Economy, Tourism and Sport, the event brought together top experts, representatives of countries, destinations and the tourism industry from Slovenia and abroad to discuss the key role of data in shaping the future of the tourism sector.
The Slovenia House hosted an exclusive event with one of the best chefs in the world, Ana Roš. The Slovenian Tourist Board, together with chef Ana Roš, prepared a culinary experience for the French media at the Slovenia House, presenting Slovenia as a top destination for active holidays, culinary delights and cultural experiences. Guests were introduced to the finest Slovenian cuisine as only Ana Roš from the three Michelin-starred House Franko can conjure it up.
Slovenia is a unique and sustainable country that offers a wealth of adventure opportunities in all seasons. It is a country that offers something for everyone: active adventures surrounded by unspoilt nature, city breaks underlined by culture, relaxing holidays in spas or gastronomic indulgences with local flavours in top restaurants. It is no wonder that Slovenia is recommended as a trendy tourist destination by many global media, especially for its sustainable and boutique orientation.
Six Slovenian destinations have made it on the global list of »Green Destinations Top 100 Stories«, having convinced the Green Destinations organisation with their sustainable practices in tourism: Ljubljana, Šaleška dolina, Brežice, Jeruzalem, Miren Kras, and Kranj. This achievement strengthens Slovenia's visibility as some of the greenest and most sustainable destinations.
On the occasion of this year’s World Tourism Day, 27 September, investments have been identified as one of the key priorities for tourism’s recovery and future growth and development. Being a part of world tourism, Slovenia also celebrates World Tourism Day.
After recent floods, life in Koroška continues normally, and tourist services are operating smoothly. Also main transportation connections in Koroška have been fully restored.
