Now is the time for you, my Slovenia

After the tourist market came to a full stop due to the COVID-19 epidemic, the Slovenian Tourist Board (STO) responded with a motivational campaign for the domestic market entitled THE TIME IS NOW. My Slovenia. The Government Communication Office (UKOM) is a partner in this campaign. Together with the STO and other partners, we invite Slovenians to discover more or less hidden parts of Slovenia, to spend a short or long holiday in Slovenia, and, above all, to strengthen pride in our country through our joint efforts. Slovenians are also invited to spend their holiday in and explore Slovenia by the promotional video Now is the time for you, my Slovenia, which brings Slovenia closer to us as a land of unspoiled nature and unique experiences. It is a call for optimism, care for the local and domestic, and for mutual solidarity. The tourism sector is already advertising tourist packages as part of the campaign, in addition to offering many attractive prizes.